Visual Search
Let customers find exactly what they want with a single photo. One image, instant product matches from your catalog.
of fashion purchases start with visual impulses
of Gen Z expect visual search
average digital commerce revenue lift
Your customers see something they love. Then they can't find it.
A shopper spots a jacket on Instagram or shoes on a friend. They want to buy it right now, but text-based search fails them. With visual search, they upload the image and find the exact match in seconds.
How it works
From photo to product match in milliseconds.
Customer uploads a photo
A shopper snaps a picture or uploads an image from social media, a magazine, or any website.
AI analyzes the image
Fashionoscope identifies the fashion item and extracts visual attributes like style, color, pattern, and silhouette.
Matching products appear instantly
The shopper sees visually matching products from your catalog, ranked by visual similarity.
Why visual search matters for fashion
One-Step Product Discovery
The fewer steps it takes shoppers to find an item, the better the chance they purchase it. Visual search reduces the path from inspiration to purchase to a single step.
70% of Purchases Start with Visual Impulses
70% of all fashion purchases are triggered by instant visual impulses when customers spot styles they love on social media, street fashion, or websites.
62% Generation Z Adoption
62% of Generation Z customers actively look for and expect visual search as a key feature when browsing. Give the new generation the discovery tools they want.
30% Digital Revenue Boost
Brands that support visual search and visual discovery on their e-commerce storefronts experience an average increase of 30% in overall commerce revenue.
Built for real fashion workflows
Social-to-cart discovery
A shopper screenshots a look on Instagram or TikTok and finds the exact item — or the closest match — in your catalog in seconds.
Street & real-life inspiration
Customers photograph something they spotted in the wild and instantly surface buyable equivalents from your store.
Mobile-first, camera-led
Every phone camera becomes a storefront entry point — exactly the discovery behavior Gen Z shoppers already expect.
API-first. Integrates with any platform.
Fashionoscope Visual Search is delivered as a REST API that works with Shopify, Magento, WooCommerce, custom platforms, and mobile apps. Integrate in days, not months.
Related solutions
Combine Visual Search with these products for even better results.